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The most complete dealership software ecosystem…anywhere.

01

Core Packages

A once-off setup plus a monthly retainer, on a 12-month term — cancel anytime, no penalty. Each package builds on the one before — start where you are and upgrade any time, no re-onboarding. All prices in ZAR. Annual prepay = 2 months free.

Starter
Get online, sell smarter
R500/mo
+ R7,000 once-off setup · 12-month term
  • Fully custom showroom website
  • Mobile-responsive design
  • Lead capture forms
  • Dealer Portal — leads management, inventory management & fast upload app
  • Test drive bookings
  • Finance calculator
  • SEO / AEO
  • 24/7 support
Growth
Automate the admin & follow-up
R1,000/mo
+ R9,000 once-off setup · 12-month term
  • Everything in Starter
  • Full TruDMS & TruCRM
  • Workflow automation
  • Invoicing & reconciliation
  • Finance integration
  • Enhanced fast upload app
  • VIN decoder
  • Tru360 — Tru3D orbit viewer
Pro
The full growth engine
R2,500/mo
+ R12,500 once-off setup · 12-month term
  • Everything in Growth
  • Real TruVIR inspections
  • TruImage — AI remarketing
  • Auto workflows
  • Sync to AutoTrader & Cars.co.za
  • TruChat — TruChatbot & receptionist
  • AI receptionist for after-hours
  • Managed SEO & AEO
  • PPC management
  • Reputation management
  • Social media content generation

Setup is once-off · retainer billed monthly on a 12-month term · cancel anytime, no penalty · prices in ZAR · annual prepay = 2 months free.

Free demo

Not sure which package fits your dealership?

I'll walk you through the packages and show you exactly how each module works on your actual forecourt. 15 minutes, no obligation.

Book a demo
02

Standalone Modules

Core stack first: TruLens · TruFlow Lite · TruFlow Premium. Then Tru3D, TruShowroom, TruChat, TruReceptionist — plus TruVIR, TruLive, TruReel and TruSync. One vehicle record everywhere.

📷
TruLens
Guided phone capture, readiness, VIR export, PWA — the only camera. Live on Render for demos.
Core · HTTPS · PWA
📋
TruFlow Lite
Stock, leads, tasks, light costs — honest entry DMS. Public stock API for your site.
Core · entry tier
💎
TruFlow Premium
Full floor ops — media hub, recon, finance, syndication-ready public stock feed.
Core · pilot path
🌀
Tru3D
Orbit frames + damage pins from TruLens — not a toy spin. Same package as the TruShowroom player.
Experience · TruLens export
🏪
TruShowroom
Buyer sites like true-cars.co.za — live inventory from Flow, Tru3D on each unit, finance and WhatsApp.
This site is the demo
TruWeb · stock API
💬
TruChat
Site & WhatsApp AI — stock match, finance basics, test-drive booking, handoff to sales.
AI layer · TruChat lineage
Chat · WhatsApp · CRM
🎙️
TruReceptionist
Front-desk AI that greets, qualifies and routes — same brain as Auto Chat, voice-ready path for the yard.
AI layer
Reception · qualify · CRM
🌐
TruSites
Responsive, AEO & SEO-built dealer website with a live inventory feed — mobile-first, fast, and branded to your dealership.
Included in all packages
Responsive · SSL · hosted
📦
TruDMS / Flow
Stock & cost tracking, invoicing, compliance docs, VAT 264s and profit reporting — Lite or Premium packaging.
TruFlow Lite · TruFlow Premium
Stock · invoicing · compliance
👥
TruCRM
Lead pipeline, follow-up reminders and deal tracking — WhatsApp-native, with a POPIA-compliant audit trail per lead.
In Flow
Pipeline · reminders · POPIA
💬
TruChat / TruChat
Family name for TruChat + receptionist experiences on web and WhatsApp.
See TruChat
TruChat · receptionist
🔍
TruVIR
AI condition report from your photos — component-by-component grading, damage detection with location markers, an overall score, and a branded PDF with a QR code per vehicle. Powered by TruLens AI.
Included in Pro
or R750/mo standalone · R45 per report PAYG
🪄
TruImage
One click turns a raw forecourt photo into a portal-ready listing shot — background blur to hide clutter, or full background replacement onto a clean studio backdrop. Powered by TruLens AI.
Included in Pro
or R450/mo standalone · R20 per photo PAYG
🔄
Tru3D (Tru3D)
TruLens orbit package — frames, play, damage pins by azimuth. Replaces generic spin spins with product-grade condition proof.
With TruLens export
Embed · TruShowroom
📹
TruLive
Stream a live walkaround from your phone to a remote buyer — no app either side. Two-way audio, and every session auto-records to the vehicle for future buyers.
R1,850/mo
WebRTC · shareable link · recorded playback
🎥
TruReel
A unique 30–60s showcase video per vehicle from its own photos and specs. Auto-formatted for YouTube, Reels, TikTok and Facebook, with SEO metadata and auto-upload.
R999/mo
16:9 · 9:16 · 1:1 · bulk generation
✍️
TruCopy
AI-written listing descriptions and ad copy for every vehicle, in seconds — no blank-page staring. Optimised for portals and social.
Included from Growth
Listings · social · portal copy
🔎
TruSEO
Answer-engine & search optimisation — keyword targeting, meta tags, sitemaps and structured data so buyers find you before your competitors.
Basic in Starter · managed in Pro
Keywords · meta · sitemaps · schema
🔗
TruSync
One inventory update pushes live to AutoTrader, Cars.co.za and Facebook Marketplace at once — no manual re-listing, no pricing errors.
Included in Pro
AutoTrader · Cars.co.za · Facebook
📲
TruBot
Automated WhatsApp lead handling and instant replies, wired straight into your CRM. Add to any tier as a bolt-on.
R750/mo standalone
Bolt-on to any package

Module stacking

Buy a module on its own, or stack it — the more you combine, the better the rate.

Standalone
Full price
Any single module on its own — no core package needed.
2+ modules bundled
10% off
Discount on the combined module retainer, with no core package.
Added to a package
15% off
Module retainer discounted when added to any core package.
Annual prepay
2 months free
Pay the year upfront on any core package or module.
Free demo

See the add-on modules live on your phone.

TruVIR, TruLive, Tru360, TruReel, TruBot — I'll show you exactly how they look to your buyers and how easy they are to operate from your side.

Book a module demo
03

Platform Highlights

🤖
TruVIR — Powered by TruLens AI
TruVIR runs on TruLens AI — TruSaaS capture + condition stack. 95% damage detection accuracy, automatic severity classification, and instant repair cost estimation. Every vehicle gets an TruVIR-verified condition report before it hits the floor.
📱
Mobile Browser Upload
Walk the forecourt, snap photos from any phone browser — no app install required. Guided photo tour captures every angle. TruLens AI processes images in real-time, detecting damage as you shoot. Vehicle listed within minutes.
🔗
TruSync — TruSync
One update, live everywhere. Your inventory pushes to AutoTrader, Cars.co.za, Facebook Marketplace and connected classifieds simultaneously — no manual re-listing, no pricing errors.
🏦
One vehicle record, every module
VIR, Tru3D orbit, live-video recordings, TruReel videos and listing data all attach to a single vehicle ID — so damage hotspots from a VIR appear right inside the Tru3D orbit, automatically.
📊
Website Analytics & Reporting
Built-in analytics dashboard — no Google Analytics required. Traffic sources, lead conversion funnels, UTM campaign tracking, per-salesperson performance, and top-viewed vehicle reports.
💬
WhatsApp-Native CRM
Most dealerships use WhatsApp for sales but lose the conversation data. TruSaaS captures every thread per lead — searchable, reportable, and POPIA-compliant. Round-robin distribution and automated follow-ups included.
Start Small, Scale Fast
Begin on Starter at R500/mo and upgrade at any point — your data, inventory and settings carry across. No re-onboarding, no lock-in. Most dealers start on Starter or Growth and grow into Pro within 6 months.
Free demo

Want to see the platform capabilities live?

I'll walk you through TruVIR, TruSync, TruBot and more — and show you how one inventory update pushes live to AutoTrader, Cars.co.za and every connected portal.

Book a capability demo
TruVIR · Powered by TruLens AI

AI that sees every scratch — in seconds.

Snap the vehicle from any phone and TruLens AI deep-learning model scans every panel, wheel and interior zone — detecting scratches, dents, chips and paint defects at 95% accuracy, classifying severity, and estimating repair cost before the car ever hits your floor.

Windscreen chip · minor
Door ding · 2 cm
Tyre tread · pass
Fender scratch · minor
TruLens AIScanning
0%AI confidence
12/12Panels scanned
3 minorCosmetic findings
R 850Est. repair

Three steps, one condition report.

The same TruLens AI engine trusted across 1M+ inspections in Europe — now built into every TruVIR.

1

Data acquisition

Guided photo tour from any phone browser — no app. Blur, shadow and angle checked live as you shoot.

Capture
2

TruLens AI treatment

Multimodal deep-learning detects damage, reads VIN & plate, grades rims, tyres and interior — severity + repair cost per finding.

Analyse
3

Data delivery

A bank-grade TruVIR — Tru3D orbit, hotspots and score out of 100 — live on your storefront and portals in minutes.

Deliver
95%
Damage-detection accuracy
1M+
AI analyses in 2024
−⅓
Lower inspection cost
120%
ROI within 12 months
TruVIR  ·  AI engine Powered by TruLens AI  ·  TruSaaS vehicle intelligence stack
TruImage · Powered by TruLens AI

Same car. Studio-shot background.

Every listing photo gets the shine of a proper shoot — instantly. TruLens AI segments the vehicle from its background in real time, then blurs the clutter behind it or drops in a clean studio backdrop. No photographer, no editing software, no waiting on a designer.

BlurReplace
TruLens AIRemastering
0%Background swap
1-clickBlur or replace
< 1 secPer photo, AI-processed
Every listingConsistent brand backdrop

Two modes, one click.

Bolt it onto TruVIR or run it standalone — the same TruLens AI engine that grades condition also cleans up the photo.

1

Segment

TruLens AI isolates the vehicle from its background, pixel-by-pixel — no green screen, no manual masking.

Detect
2

Blur or replace

Soften a busy forecourt with a clean blur, or drop in a studio backdrop for a consistent look across every listing.

Enhance
3

Publish

The enhanced photo syncs straight to your listing, TruSites and every connected marketplace — no re-upload.

Syndicate
TruImage  ·  Powered by TruLens AI  ·  Standalone module or bolt-on to TruVIR
04

See It in Action

TruVIR

The inspection that builds real trust.

The TruVIR module produces a comprehensive digital condition report per vehicle — OBD2 diagnostics, paint meter readings, photo documentation across all panels, and a numeric condition grade. The output is a single bank-grade PDF that buyers can access before they visit the lot.

  • Full exterior and interior documentation
  • OBD2 fault code scan + paint meter readings
  • Numeric condition grade (1–10 scale)
  • Bank-grade PDF audit trail per vehicle
  • Eliminates trade-in disputes at point of sale
🔍Live sample
TruVIR

Open a real condition report

View the live VIR
TruLive

Show the car to buyers anywhere in SA.

A salesperson launches a live walkaround from their phone — the buyer joins in their browser without installing anything. Sessions are recorded, linked to the vehicle listing, and available to replay. Nationwide free delivery becomes a real pitch when the buyer has already seen the car live.

  • No app required for the buyer
  • Auto-recorded and saved to the listing
  • Works from any smartphone
  • Supports remote nationwide sales
TruReel + TruCopy

Every vehicle gets a video and its own TruCopy.

TruReel generates a 30–60s showcase video per vehicle from its own photos and specs — auto-formatted for YouTube, Reels, TikTok and Facebook. TruCopy writes listing descriptions and social captions in seconds, optimised for every portal.

  • Unique video per vehicle from its own photos
  • Auto-formatted for 16:9, 9:16 and 1:1
  • AI-written descriptions — no blank-page staring
  • Bulk generation across your full inventory
🎥Live console
TruReel + TruCopy

See it in the dealer console

Open the dealer console
05

What the AI sees

Every TruVIR is produced by TruLens AI — a multimodal deep-learning engine proven across 3M+ inspections in Europe. One AI, twelve capabilities — here's every check it runs on every vehicle, automatically.

TruLens · TruSaaS camera stack

Europe's leading vehicle AI, on every South African forecourt.

TruLens is the TruSaaS capture stack — guided phone photos on the yard, damage flags, VIN and odometer OCR, and a condition trail that feeds TruVIR, TruFlow and the showroom. Built for SA dealers, not a bolt-on from overseas.

1M+
Vehicles analysed
95%
Damage accuracy
120%
ROI in 12 mo
TruLens AI damage detection overlay on a vehicle🔍Damage

Damage inspection

Detects every scratch, dent, chip and crack across body and interior — with the nature, severity and exact location of each finding.

95% accuracy
TruLens AI grading a rim's condition🧩Condition

Condition assessment

Grades rims, tyres and interior condition — surfacing wear a quick walk-around would miss.

Rim · tyre · interior
TruLens AI segmenting a vehicle in an inspection photo🖼️Quality

Picture quality control

Standardises every photo — blur, shadow, light and angle are checked and validated before a shot is accepted.

Auto QC
TruLens AI reading a VIN plate automatically🔠OCR

VIN & plate reading

Reads VIN, number plate, mileage and dashboard warning lights straight from the images — no manual capture.

Auto-read
TruLens AI replacing a forecourt background with a clean studio backdropRemarket

Remarketing & enhancement

Background removal, blur and retouching turn raw forecourt photos into clean, portal-ready listing images.

Image enhance
TruLens AI producing a rand-value repair estimate per detected defect💰Estimate

Repair estimation

Turns each detected defect into a rand-value repair estimate, so pricing and trade-in offers are grounded in data.

Cost estimate
TruLens AI classifying damage severity as minor, moderate or major⚠️Severity

Severity grading

Every finding is graded minor, moderate or major — so your repair queue is prioritised and your recon budget lands on what actually moves the sale.

Prioritised repairs
TruLens AI measuring the physical size of each detected defect📏Sizing

Defect sizing

Measures each dent, scratch and chip in millimetres and centimetres — so severity is grounded in actual dimensions, not a subjective eyeball.

mm precision
TruLens AI consolidating damage findings across a video walkaround🎬Video · Beta

Video walkaround

One phone lap around the car — the AI stitches every frame into a single, deduplicated damage report. No more capturing the same scratch three times.

Video-native (Beta)
TruLens AI verifying every panel and angle of the vehicle is captured🧭Coverage

Position analyzer

Checks every panel, angle and wheel is actually captured before a VIR is signed off — so missing shots are caught on the forecourt, not at the auditor's desk.

All panels checked
TruLens AI reading a vehicle dashboard for mileage and warning lights📟Dashboard

Dashboard reader

Reads mileage and warning-light icons straight from a dashboard photo — populates the VIR with real numbers, no manual keying, no odometer typos.

Odometer + lights
TruLens AI grading interior wear, damage and cleanliness🛋️Interior

Interior condition

Grades cabin wear, tears, dirt and damage from interior photos — the bit walkaround videos always undersell and buyers always ask about.

Trim · seats · wear
TruLens
Guided yard capture PWA
Tru3D
Orbit frames + pins export
TruVIR
Condition score + PDF
Flow
Live stock to showroom
🇪🇺 GDPR compliant 🇿🇦 POPIA-aligned 👤 Auto face & plate blurring 🔒 Encrypted at rest & in transit 💾 Real-time monitoring & backups 🏅 ISO 27001 in progress
Free demo

Prefer to see it all in one sitting?

I do a full platform walkthrough in 20 minutes — from website and inventory to CRM, TruVIR and live video. You choose the time, I'll share my screen.

Book a full walkthrough
The other side of the platform

See what your dealership sees.

Every 360°, VIR, chat and finance enquiry on the storefront lands in one live console — lead inbox, LVS queue, VIR builder and inventory, all in real time. This is the back office you actually run on.

Open the Dealer Console
06

The numbers dealers see

+34%
more leads convert to a sale
2.3 days
faster from stock-in to sold
−61%
fewer no-show viewings via LVS
3.1×
more listing engagement with 360°
Aggregate uplift reported across TruSaaS dealer deployments · indicative, varies by market

What could this mean for your floor?

Drag to match your dealership. We apply a conservative slice of the conversion & throughput uplift above.

Units sold / month40
Avg gross profit / unitR22 000
Projected additional gross
R1.9m / yr
from converting leads you're already getting — before a single extra marketing rand.
+7
extra units / mo
R158k
extra gross / mo
Model: an 18% throughput uplift applied to your stated volume × gross. Conservative vs the +34% conversion figure above. Illustrative, not a guarantee.
Free demo

Let's run the numbers for your dealership.

Bring your current monthly volume and gross. I'll show you what the throughput uplift looks like with your actual figures — no generic estimates.

Book an ROI demo
07

Why TruSaaS

1
Built for automotive — not adapted from a generic CMS
TruSaaS was engineered specifically for vehicle dealers. Every workflow — from VIN decode to listing syndication — reflects how a dealership actually operates day-to-day.
2
Start on Starter, upgrade without re-onboarding
Begin at R500/mo and scale to Growth or Pro. Your data, inventory and settings carry across. No lock-in — most dealers move up within 6 months.
3
Transparent ZAR pricing — no currency risk
Every package and module is priced and billed in South African rand — setup, retainer and add-ons alike. No dollar pegs, no conversion surprises on your monthly invoice.
4
Buy a package, or just one module
Every module works on its own — no core package required. Start with just TruVIR or TruReel, add more when you're ready, and stack for up to 15% off.
5
One platform, every channel — inventory always in sync
Update a price or status once. Your site, AutoTrader, Cars.co.za, and all connected classifieds reflect it immediately. No more stale sold vehicles across portals.
6
Built in South Africa, for South Africa
TruSaaS is founded and run by Paul de Beer right here in SA. You deal directly with the person who built the platform — not an offshore support desk working from a ticket queue.
08

Add-On Services

Available on any tier. All prices in ZAR.

Google Ads management
R1,500/mo
+ ad spend (pass-through) · included in Pro
Campaign build, management and optimisation. Ad spend billed at cost, straight through to Google. Included in Pro's PPC management — available as an add-on on Starter or Growth.
TruBot — WhatsApp
R750/mo
Standalone bolt-on
Automated WhatsApp lead handling and instant replies. Add to any tier.
Website migration
R2,500 once-off
From your existing provider
We move your site and inventory across from your current provider — done for you.
Extra AI video
R75 / vehicle
Beyond your TruReel plan
One-off TruReel videos beyond your plan's allocation, generated on demand.

Ready to see it at your dealership?

A 20-minute screen share is all it takes to show you the modules most relevant to your operation. No obligation — an honest look at what the platform can do for your business.

Paul de Beer
paul@true-cars.co.za
+27 62 050 2091
true-cars.co.za
Founder · TruSaaS
WhatsApp Paul