TruLens on the lot. TruFlow in the office. TruWeb showrooms that stay live. TruChat bots that never sleep. One TruSaaS stack — purpose-built for Southern African pre-owned.
Start at the True-Cars showroom (buyer experience), then open live SaaS (Lens · Flow · Premium) and dealer case studies (HV · MKR · Caledon).
Buyer experience: stock rails, Tru3D orbit, VIR story, finance paths, and the True chatbot. The public proof of the stack — then come back here for modules & SaaS links.
Static TruWeb mockups for real SA yards — Worcester, Gqeberha, Caledon, and more. Each shows how a storefront looks on the same platform.
Full floor ops — inventory, CRM, media readiness, finance & recon. Feeds live stock to true-cars.co.za when dealer slug matches.
Open live demo →Entry tier — same public stock contract as Premium. Shoot only in TruLens.
Open live demo →Phone-first guided photography, VIR PDFs, export to DMS, web 3D packages. Install as PWA on HTTPS.
Open live demo →Worcester — hand-picked used, bank finance, WhatsApp enquiries. Static HTML storefront mockup.
Open HV HTML →Gqeberha AA HTML mockup — finance calc, AI chat UI, cinematic branding.
Open MKR HTML →Overberg HTML mockup — stock, trade-in, visit hours.
Open Caledon HTML →See how our modules talk to each other in real-time. Shoot on the lot with TruLens, run floor operations in TruFlow Premium, sync live to TruWeb, and qualify leads in TruChat.
Every module is API-first, independently deployable, and designed to work alone or together. Adopt one product or the entire stack.
Multi-franchise management, workflow automation and process orchestration for dealer operations.
Vehicle display, 360° tours, comparison tools, syndication and electronic sales environment.
Lead management, omnichannel chat, customer engagement and marketing automation.
AI-powered inspections, visual analytics, damage detection and custom reporting.
Trade-in valuations, dealer-to-dealer auctions and vehicle reconditioning workflows.
Fleet lifecycle management, heavy commercial tools and F&I origination.
Browse all 22 products. Each one is independently deployable, white-label ready, and connected across the TruSaaS ecosystem.
TruFlow Lite and Premium manage stock, leads, tasks and money. Photos live in TruLens only — shoot on the yard, export once, publish to the website.
TruLeads and TruChat are built for automotive — AI lead scoring, omnichannel messaging, deal pipeline and walk-in tracking that generic CRMs can't touch.
Tru360 gives buyers an immersive experience with interactive damage tags, TruVIR inspection scores and live video walkarounds.
RESTful and GraphQL APIs connect every TruSaaS module to your existing tools. Webhooks, SSO, and enterprise-grade security baked in.
Full API coverage across all 22 products. Query exactly the data you need with typed schemas and auto-generated docs.
Real-time event streaming for stock changes, lead activity, deal closures and service updates. Push, don't poll.
SAML 2.0, OAuth 2.0 and OpenID Connect. Bring your own identity provider or use ours.
// Fetch inventory via TruAPI Gateway const vehicles = await trusaas.inventory.list({ location: "cape-town-main", status: "available", priceRange: [200000, 800000], include: ["virScore", "photos360", "finance"] }); // 247 vehicles, 42ms response time
We're not a foreign platform bolted onto South Africa. We're built from the ground up for how dealers and fleets actually work in this market.
FICA, POPIA, CPA, NCA built-in. Rand pricing, local banks, NATIS integration. Not an afterthought.
Start with one product. Add more as you grow. Every module connects via TruAPI Gateway — no vendor lock-in.
Fully white-label every product. Your brand, your domain, your pricing. We power the engine, you own the relationship.
No per-seat traps. Pay for the modules you use. All plans include TruAPI Gateway and 99.9% uptime SLA.
Real showrooms. Real floors. Swap in your full quotes anytime — structure is ready for video and longer case studies.
“Finally a stack that understands pre-owned in SA — photos that look the same every time, stock that updates the website without retyping, and a site that doesn’t look like 2014.”
“We needed the yard on the phone and the office on one screen. TruLens + Flow is the first time the team actually followed the process without me standing over them.”
“The bot answers when the sales desk is busy. Leads don’t die in WhatsApp chaos. That’s not a nice-to-have — that’s units sold.”
Portfolio of live storefront demos: HV Motors · MKR · Cars on Caledon →
We didn't set out to build the 35th automotive SaaS. We set out to build the first one that actually works for South African dealers — shoot on the lot, run the floor, show online, answer every lead. If your current DMS still thinks in dollars and ZIP codes, we need to talk.
Public consumer demo is live. DMS tools are local demos. WhatsApp Paul for a pilot on your floor.