Mockup Preview — This is a design concept. The full DWS will be built with your input and unlimited customisation.
Proposal · Prepared for Apex Auto

Your stock deserves
to be seen.

You've got 18 quality cars sitting in Newton Park — but no website to show them off. Here's how a digital showroom changes that, starting at R1,850/month — with the website included free.

R1,850/moPackage A · website included
FreeDealer website with every TruDMS
0.2 carsTo break even monthly
The opportunity

Great stock, invisible online.

Right now, buyers searching "used cars Newton Park" or "bakkie Eastern Cape" can't find you — because there's no website to find. That's not a cost problem. It's a visibility problem, and it's leaving money on the table.

No website = no Google traffic

When someone searches "used cars near me" from Saldanha, Langebaan or Newton Park, they'll find dealers who have websites. Without one, you're invisible to the biggest source of car buyers in SA.

91% of SA car buyers start their search online — AutoTrader Insights 2025

AutoTrader isn't enough

AutoTrader is a listing portal — you're one of thousands. A dealer website is your own shopfront: your brand, your stock, your finance tools, your leads — all in your control, not theirs.

Dealers with own websites get 3× more direct enquiries than portal-only listings

Manual work eats your day

Uploading stock to portals one at a time, managing leads from WhatsApp messages, doing paperwork by hand. A DMS automates the lot — so you can focus on selling cars, not admin.

Average dealer saves 8+ hours/week with centralised inventory management

Every missed lead = missed revenue

A buyer who can't find you at 9pm on a Sunday goes to someone else. A website with finance calculators keeps working 24/7 — generating leads while you sleep.

42% of online vehicle enquiries happen outside business hours
◆ The headline

The website is free.

That premium mockup you just clicked through — the finance calculators, the mobile-ready stock grid, the SEO — it's not a separate cost. It ships with Package A, the entry TruDMS tier at R1,850/month.

You're not paying for a website. You're getting one free with the platform that manages your inventory, leads and finance submissions — all in one place.

Compare: a standalone dealer website from an agency costs R25,000–R60,000 to build, plus hosting and updates — and it still can't manage your stock or leads. Here it's bundled at no extra charge.
Package A · Digital Showroom
R1,850/mo
+ R4,850 once-off setup
  • Responsive Website
  • Inventory Management
  • Upload Wizard
  • VIN Decoder
  • SEO Architecture
The website is free with every TruDMS package — from A right through to E.
Transparent ZAR pricing

The TruDMS packages

Each tier builds on the one before it — a website is included in every one. Start on A and upgrade any time with no re-onboarding and no data loss.

Recommended for you
A
Digital Showroom
R1,850/mo
+ R4,850 setup
  • Responsive Website
  • Inventory Management
  • Upload Wizard
  • VIN Decoder
  • SEO Architecture
B
+ Mobile & Leads
R2,850/mo
+ R5,850 setup
  • Everything in A
  • Slingshot Mobile App
  • Dynamic Menu
  • Leads Management
  • User Management
C
+ Analytics & F&I
R4,850/mo
+ R6,850 setup
  • Everything in B
  • Website Analytics
  • Window Stickers
  • Signio & Seriti F&I
  • Staffing / Webmail
D
+ Data Feeds
R5,850/mo
+ R7,850 setup
  • Everything in C
  • 3 Incoming DFI Feeds
  • 3 Outgoing DFI Feeds
  • Portal Syndication
E
Full Stack
R7,850/mo
+ R9,850 setup
  • Everything in D
  • AutoTrader DFI Feed
  • Live Video Streaming
  • VIR Condition Report
  • M&M Code · BDC Forms

All prices ZAR · 12-month term · packages are cumulative — each includes everything in the tier below.

Optional add-on modules

Uniform: R2,850/mo + R4,850 setup · bolt onto any tier
TruCRM + BDC
WhatsApp-native sales tracking, call recording, round-robin lead distribution. POPIA-compliant.
R2,850/mo
+ R4,850 setup
AI Bubble Agent
24/7 AI chat that qualifies leads, answers stock questions and books test drives — even after hours.
R2,850/mo
+ R4,850 setup
Spin 360
Interactive 360° exterior views with damage hotspots. Converts far better than static photos.
R2,850/mo
+ R4,850 setup
The maths

What does it actually cost?

Put the monthly next to what it replaces, then against a single extra sale. The number looks very different.

What TruDMS replacesTypical costOn TruSaas
Dealer website (build + hosting)R25k–60k onceIncluded
SEO / digital agencyR5,000/moBuilt-in
Portal listing & manual re-listing timeR2,500/moSyndicated
Lead / TruCRM softwareR1,800/moPackage B+
Separate F&I submission toolsR1,500/moSignio+Seriti
Equivalent monthly spend elsewhere≈ R13,500/mofrom R1,850

Break-even estimate

Adjust the sliders to see a rough monthly picture.

Extra monthly profit after the package
+R34,150
Under the hood

Where the value actually lives

The website is what buyers see. These are the engines behind it — each one replacing a manual job or an outside supplier.

Mobile Upload Studio

List a car from your phone at the vehicle — photos, specs, live in minutes via the Slingshot app.

Old way30–45 min per car on a laptop
TruSaasUnder 5 minutes, from your phone
Built-in SEO

Every stock page auto-generates title tags, schema & clean URLs so you rank locally.

Old wayR5k/mo agency, or invisible
TruSaasBaked into every listing
Portal Syndication

Load once — pushes to AutoTrader, Cars.co.za, Facebook & Google Vehicle Ads (Package D+).

Old wayRe-list on 4 portals by hand
TruSaasEnter once, everywhere at once
Leads & TruCRM

WhatsApp enquiries and finance apps land in one TruCRM with instant alerts. No lead goes cold.

Old wayLost in a shared inbox
TruSaasAlert to your phone in seconds
TruFinance & F&I

Buyers get an instant monthly and submit through Signio & Seriti — pre-sold before they arrive.

Old way"Phone us for a price"
TruSaasInstant monthly on every car
Analytics

See which cars get views, which stall, and where leads come from — so you buy & price right.

Old wayGuess why a car won't sell
TruSaasData before it costs you
Discovery and visibility

Found by the right buyers, everywhere they search.

TruSaas partners with Google and Bing for enhanced dealer visibility. Every TruDMS package includes a discovery framework built around three pillars — so your stock shows up whether buyers search, ask, or browse locally.

SEO — Search Engine Optimisation

Every vehicle page auto-generates structured data, meta tags, clean URLs and keyword-optimised content. Your stock ranks for searches like "used bakkie Newton Park" without you lifting a finger.

WithoutInvisible on Google
With TruSaasIndexed and ranking locally
AEO — Answer Engine Optimisation

Voice search and AI-powered results (Google SGE, Bing Copilot) pull answers from structured content. TruSaas formats your stock and dealer info so these engines can surface it directly in conversational answers.

WithoutSkipped by AI search
With TruSaasStructured for AI answers
GEO — Local and Geographic SEO

Google Business Profile integration, local schema markup, and location-targeted landing pages drive buyers in your area directly to your showroom — both online and on foot.

WithoutNo local presence
With TruSaasMaps, local pack, directions

Start simple —
grow when it pays.

Package A at R1,850/mo gets you a full dealer website, inventory management and SEO — right out the gate. Add mobile uploads, leads, F&I and portal syndication as they earn their keep. No big bundle on day one, no lock-in beyond the 12-month term.

Paul de Beer TruSaas · Allied Partner paul.debeer@truecars.com · +27 62 050 2091