Portfolio mockup — a live dealer storefront built on TruSaas · AI-verified TruVIR by TruLens · See the platform →
Apex Auto

Newton Park · Eastern Cape

StockFinanceTrade-InWhy Apex AutoContact WhatsApp Us
Dealer — see how TruSaas powers this site View proposal
Newton Park · Port Elizabeth · Family-owned
Welcome to

Buy with
total confidence.

Family-owned dealership in Newton Park — we help you buy the right car, not just sell you one. Trust, transparency & genuine connection.

Bank-approved finance Trade-ins welcome VIR rated
Featured · Top pickGWM P-Series

2024 GWM P-Series 2.0TD 4x4

Double Cab LTD · Auto · 65 192 km
R469 900
from R8 072/mo
The Showroom

Current stock

Finance made simple

Drive it home,
your way.

We work with all of South Africa's major banks and submit through Signio & Seriti — so you get the best deal across lenders from a single application. Every profile considered.

1
One application, every bank

We shop your deal across all major lenders to find your best rate — you don't lift a finger.

2
All profiles welcome

First-time buyer, blacklisted before, or self-employed — we structure a deal that works.

3
Pre-approval in minutes

Know your budget before you fall in love with a car. Fast, no-obligation pre-approval.

Instalment Estimator
Estimating: 2024 GWM P-Series 2.0TD 4x4
Estimated monthly instalment
R0
Apply for finance →
Why Apex Auto

Family-owned,
quality-driven.

We don't sell everything that comes our way. Every vehicle on the floor is hand-picked, checked and stands behind our name.

Quality first
Hand-picked

Every vehicle is personally selected. If we wouldn't drive it, we won't sell it.

Checked & serviced
Peace of mind

Full service histories on most stock. Every car inspected before it reaches the floor.

Finance sorted
All profiles

Bank-approved finance across every profile — first-time buyers and self-employed welcome.

Trade-ins welcome
Fair valuations

Drive in with your current car and leave with an upgrade. Fair valuations, same-day turnaround.

Honest dealing
Straight talk

No pressure, no hidden costs. Honest advice and fair prices from a family you can trust.

Eastern Cape proud
Local & reachable

A family business in Newton Park — call, WhatsApp or walk in. You'll always reach a real person.

0+
Cars in stock
0/7
Online showroom
All
Banks · one form
Family
Owned & run

Thinking of selling or trading your car?

Get a fair, no-obligation valuation. Trade it against anything on our floor, or sell outright — sorted the same day.

Get my valuation →
Trade-In Portal

Get a fair valuation
in 24 hours.

Tell us about your current vehicle and we'll come back with an honest, no-obligation valuation. Trade it against anything on our floor or sell it outright — your call.

  • 1
    Submit your details

    Fill in the basics — make, model, year, mileage and condition.

  • 2
    We assess and value

    Our team reviews your submission and puts together a fair market valuation.

  • 3
    Collect your offer

    We get back to you within 24 hours with a firm, no-obligation number.

Your vehicle details

Contact us
What buyers say

Real reviews,
real people.

"Bought our car from Apex Auto and the whole experience was refreshingly honest — no pressure, fair price, and finance sorted same day. These guys genuinely helped us find the right car."
NM
N. Mthembu
Newton Park · Verified buyer
"First-time buyer, was nervous about finance. They walked me through everything, got me approved same week, and I drove away in my Ignis. Couldn't be happier with the service."
TN
T. Naidoo
Summerstrand · Verified buyer
"Traded in my old bakkie and drove out in the Ranger. Fair valuation, no nonsense. These are straight-talking people who actually care about getting you into the right vehicle."
JV
J. van Rooyen
Despatch · Verified buyer
4.9
Based on 47 reviews
Google

Never miss new stock.

Get notified the moment we list a vehicle that matches what you're looking for.

Apex Auto AssistantTypically replies instantly
Hi there. I'm the Apex Auto assistant. How can I help you today?
Live enquiry
Someone enquired about the GWM P-Series
Just now
4 people viewing stock right now
Apex Auto×autoxloo
Book a walkthrough
Proposal · Prepared for Apex Auto

Your stock deserves
to be seen.

You've got 18 quality cars sitting in Newton Park — but no website to show them off. Here's how a digital showroom changes that, starting at R1,850/month — with the website included free.

R1,850/moPackage A · website included
FreeDealer website with every TruDMS
0.2 carsTo break even monthly
The opportunity

Great stock, invisible online.

Right now, buyers searching "used cars Newton Park" or "bakkie Eastern Cape" can't find you — because there's no website to find. That's not a cost problem. It's a visibility problem, and it's leaving money on the table.

No website = no Google traffic

When someone searches "used cars near me" from Newton Park, they'll find dealers who have websites. Without one, you're invisible to the biggest source of car buyers in SA.

91% of SA car buyers start their search online — AutoTrader Insights 2025

AutoTrader isn't enough

AutoTrader is a listing portal — you're one of thousands. A dealer website is your own shopfront: your brand, your stock, your finance tools, your leads — all in your control.

Dealers with own websites get 3x more direct enquiries than portal-only listings

Manual work eats your day

Uploading stock to portals one at a time, managing leads from WhatsApp, doing paperwork by hand. TruDMS automates the lot — so you can focus on selling cars.

Average dealer saves 8+ hours/week with centralised inventory management

Every missed lead = missed revenue

A buyer who can't find you at 9pm on a Sunday goes to someone else. A website with finance calculators keeps working 24/7 — generating leads while you sleep.

42% of online vehicle enquiries happen outside business hours
The headline

The website is free.

That premium mockup you just clicked through — the finance calculators, the mobile-ready stock grid, the SEO — it's not a separate cost. It ships with Package A, the entry TruDMS tier at R1,850/month.

You're not paying for a website. You're getting one free with the platform that manages your inventory, leads and finance submissions — all in one place.

Compare: a standalone dealer website from an agency costs R25,000-R60,000 to build, plus hosting and updates — and it still can't manage your stock or leads. Here it's bundled at no extra charge.
Package A · Digital Showroom
R1,850/mo
+ R4,850 once-off setup
  • Responsive Website
  • Inventory Management
  • Upload Wizard
  • VIN Decoder
  • SEO Architecture
The website is free with every TruDMS package — from A right through to E.
Transparent ZAR pricing

The TruDMS packages

Each tier builds on the one before it — a website is included in every one. Start on A and upgrade any time with no re-onboarding and no data loss.

Recommended for you
A
Digital Showroom
R1,850/mo
+ R4,850 setup
  • Responsive Website
  • Inventory Management
  • Upload Wizard
  • VIN Decoder
  • SEO Architecture
B
+ Mobile & Leads
R2,850/mo
+ R5,850 setup
  • Everything in A
  • Slingshot Mobile App
  • Dynamic Menu
  • Leads Management
  • User Management
C
+ Analytics & F&I
R4,850/mo
+ R6,850 setup
  • Everything in B
  • Website Analytics
  • Window Stickers
  • Signio & Seriti F&I
  • Staffing / Webmail
D
+ Data Feeds
R5,850/mo
+ R7,850 setup
  • Everything in C
  • 3 Incoming DFI Feeds
  • 3 Outgoing DFI Feeds
  • Portal Syndication
E
Full Stack
R7,850/mo
+ R9,850 setup
  • Everything in D
  • AutoTrader DFI Feed
  • Live Video Streaming
  • VIR Condition Report
  • M&M Code · BDC Forms

All prices ZAR · 12-month term · packages are cumulative — each includes everything in the tier below.

Optional add-on modules

Uniform: R2,850/mo + R4,850 setup
TruCRM + BDC
WhatsApp-native sales tracking, call recording, round-robin lead distribution. POPIA-compliant.
R2,850/mo
+ R4,850 setup
AI Bubble Agent
24/7 AI chat that qualifies leads, answers stock questions and books test drives — even after hours.
R2,850/mo
+ R4,850 setup
Spin 360
Interactive 360 exterior views with damage hotspots. Converts far better than static photos.
R2,850/mo
+ R4,850 setup
The maths

What does it actually cost?

Put the monthly next to what it replaces, then against a single extra sale. The number looks very different.

What TruDMS replacesTypical costOn TruSaas
Dealer website (build + hosting)R25k-60k onceIncluded
SEO / digital agencyR5,000/moBuilt-in
Portal listing & manual re-listingR2,500/moSyndicated
Lead / CRM softwareR1,800/moPackage B+
Separate F&I toolsR1,500/moSignio+Seriti
Equivalent monthly spendR13,500/mofrom R1,850

Break-even estimate

Adjust the sliders to see a rough monthly picture.

Extra monthly profit after the package
+R34,150
Under the hood

Where the value actually lives

The website is what buyers see. These are the engines behind it — each one replacing a manual job or an outside supplier.

Mobile Upload Studio

List a car from your phone — photos, specs, live in minutes via the Slingshot app.

Old way30-45 min per car
TruSaasUnder 5 minutes
Built-in SEO

Every stock page auto-generates title tags, schema & clean URLs so you rank locally.

Old wayR5k/mo agency
TruSaasBaked in
Portal Syndication

Load once — pushes to AutoTrader, Cars.co.za, Facebook & Google Vehicle Ads.

Old wayRe-list on 4 portals
TruSaasEnter once, everywhere
Leads & TruCRM

WhatsApp enquiries and finance apps land in one TruCRM with instant alerts.

Old wayLost in a shared inbox
TruSaasInstant alerts
TruFinance & F&I

Buyers get instant monthly estimates and submit through Signio & Seriti.

Old way"Phone us"
TruSaasInstant monthly
Analytics

See which cars get views, which stall, and where leads come from.

Old wayGuesswork
TruSaasData-driven
Discovery and visibility

Found by the right buyers, everywhere they search.

TruSaas partners with Google and Bing for enhanced dealer visibility. Every TruDMS package includes a discovery framework built around three pillars.

SEO — Search Engine Optimisation

Every vehicle page auto-generates structured data, meta tags, clean URLs and keyword-optimised content.

WithoutInvisible on Google
With TruSaasIndexed and ranking
AEO — Answer Engine Optimisation

Voice search and AI-powered results pull answers from structured content. TruSaas formats your stock for AI answers.

WithoutSkipped by AI search
With TruSaasStructured for AI
GEO — Local SEO

Google Business Profile integration, local schema markup, and location-targeted pages drive local buyers to you.

WithoutNo local presence
With TruSaasMaps, local pack

Start simple —
grow when it pays.

Package A at R1,850/mo gets you a full dealer website, inventory management and SEO — right out the gate. Add mobile uploads, leads, F&I and portal syndication as they earn their keep. No big bundle on day one, no lock-in beyond the 12-month term.

Paul de Beer TruSaas · Allied Partner paul.debeer@truecars.com · +27 62 050 2091